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Adobe Summit: Artificial Intelligence coming to the NFL


Sports fans from all major sports will experience a major impact from the “Adobe Experience” that will benefit fantasy football players and sports bettors on all major platforms. Today at the Adobe Summit here in Las Vegas,– Aidan Lyons, who holds the title of VP marketing at the NFL. Aidan described his position as bringing fans of all generations—Gen Z, Millennial, Gen X, and Baby Boomers—closer to the game through data-driven insights, brand, and technology.

“To the data points, we use everything.”

“We’ll use consumption data on our owned and operated properties, such as our websites.” We’ll use vendors to mix that with social data. “Then we have our database and our data lake to bring it all together.” Lyons said, in a promotional video to launch a new strategy for the 2018-’19 NFL season.

What is Adobe Sensei?



Creative intelligence

Adobe Sensei understands the language of images, illustration, and animation, and helps you handle the time consuming and repetitive tasks, so you can spend more time executing your creative vision.

Experience intelligence

Adobe Sensei helps you deliver relevant, personalized experiences in real time, learning what customers want, identifying significant events, and making recommendations to reach the right customer at the right time. Learn more about experience intelligence services in Adobe Sensei.

The new experience that the “Adobe Experience” will bring to fantasy football, you can create a unique roster for your fantasy football team with a competitive edge, in terms of analytics and performance based upon up-to-the-second Peta-bytes versus your opponent. It doesn’t matter if you have a seasoned veteran QB like Tom Brady on your team, or an injured Aaron Rodgers versus a top rated defense. This artificial intelligence ecosystem generates data that is more advanced some scouting systems. This one-and-only feature is light-years a head of your typical beer and wing eating FF friends, and probably better than your resident “NFL Expert” and “Analyst” on television.

JJ Watt to headline tomorrow’s panel

Houston Texans’, DE, JJ Watt will speak on Wednseday at (10:00 a.m. to 12:00 p.m.) followed up by the 15K basketball tournament with attendees and celebrity guest taking court for the March Madness #HackTheBracket challnge. Follow me on Twitter at @MikeDixonSports for live updates of the event.

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