Molson Coors has been named Official Beer Partner of the Las Vegas Raiders as well as a Founding Partner of Allegiant Stadium.
In a release to the press, the team announced that Molson Coors would become the Official Domestic Beer as well as the Official Craft and Hard Seltzer of the Raiders and Allegiant Stadium. The partnership will also include exclusive branded environments, experiences and fan engagement assets for a year-round presence at the new stadium.
“We are pleased to welcome Molson Coors as our latest Founding Partner of Allegiant Stadium and an Official Beer Partner of Raider Nation,” said Raiders President Marc Badain. “Molson Coors has been an institution in the beverage industry and offers a diverse portfolio of brands for guests at Allegiant Stadium to enjoy.”
Their in-stadium branding will include the Coors Light Landing which will be home to the Raiders Al Davis Memorial Torch.
The Coors Light Silver Seats will span the edge of the Coors Light Landing and face the playing field, providing fans with prominent seats to enjoy whatever show or game they might be attending.
Molson Coors will also have multiple branded bars throughout Allegiant Stadium that will highlight their brands including: Coors Light, Blue Moon and Hop Valley. The Founding Partners will also have a tailgate activation for pre-game activities and will be located in the F-150 Lot along Hacienda Avenue before all Raiders home games.
The company will also sponsor the Designated Driver program inside the stadium and will be featured as a presenting partner at one Raiders game during the season.
Molson Coors will also produce special edition, co-branded Coors Light cans that are currently available throughout Nevada commemorating the 2020 inaugural season.
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